Unleash the power of Leica on your iPhone! The new Leica LUX app lets you capture stunning photos with the legendary Leica quality and style.
Leica, a famous brand for its top-notch cameras, has just released a new app called Leica LUX for iPhones. This app is the result of a team effort between Leica Camera AG and a Norwegian startup, Fjorden Electra AS, which Leica recently acquired. Leica LUX brings the world of professional Leica photography to iPhones, allowing users to capture stunning photos with Leica’s signature style and techniques.
Achieve the signature Leica look on your iPhone with built-in “Leica Looks.” These filters replicate the classic aesthetics and quality associated with Leica cameras.
Unleash Your Inner Pro: Take control of your photography with professional-grade tools. The Leica LUX app offers features like exposure adjustment, focus control, and white balance tweaks, mimicking the manual capabilities of a Leica camera. Don’t be intimidated by the pro features! Leica LUX boasts a user-friendly interface, making it accessible to both seasoned photographers and casual users.
Experiment on the fly with real-time filters. Apply different effects and see the final look instantly, allowing you to capture the perfect shot with the desired mood. Leica isn’t going it alone in the mobile world. They’ve joined forces with Fjorden Electra AS, a young but impressive Norwegian company founded by Dr. Victor Henning in 2020. Fjorden Electra has made a name for itself with innovative iPhone apps and accessories, perfectly complementing Leica’s heritage in high-end photography.
This dream team collaboration is all about combining expertise. As Leica CEO Matthias Harsch says, “By acquiring Fjorden, we’ve united two tech innovators.” Their first creation together, the Leica LUX app, brings the legendary Leica experience – including its signature visual style – to iPhones.
Dr. Henning, founder of Fjorden Electra, shares the excitement: “We’ve always wanted to make mobile photography more fun and professional. As huge Leica fans, we’re thrilled to be part of Leica and keep pushing this vision forward.”
Leica LUX: A Glimpse into the Mobile Photography Future
The Leica LUX app is more than just an app; it’s a stepping stone. Leica is using it to solidify its foothold in the mobile photography market, building on its existing collaborations like the Xiaomi partnership and the Leitz Phone. Their ultimate goal? To make top-tier photography accessible to everyone, right in their pockets.
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Leica LUX is just the first chapter in an exciting story for iPhone photographers. With its blend of powerful tools and user-friendly design, the app has the potential to revolutionize how we capture and edit photos on smartphones. So, why wait? Download Leica LUX today and unlock the world of Leica photography on your iPhone!
