Realme sets sights on conquering India’s high-end phone market.
Realme’s newest phone isn’t just about hardware; it marks its debut in the AI-powered smartphone market, both in India and worldwide. Their new NextAI technology powers the device.
Realme is making a play for the premium smartphone market in India with the launch of the Realme GT 6. This phone aims to:
- Increase Realme’s market share By offering a high-end option, Realme hopes to attract more customers and compete with established brands like Samsung and Vivo.
- Encourage existing customers to upgrade as this wants to entice current users to move from mid-range phones to their new premium offering.
- Pioneer AI-powered devices which specifies that the Realme GT 6 marks Realme’s entrance into the world of AI-powered smartphones, globally and specifically in India. This is further emphasized by introducing their NextAI technology within the phone.
- NextAI goes global: Realme is partnering with companies in key markets like India, Latin America, and Southeast Asia to develop their NextAI technology. This suggests they’re tailoring their AI features based on user needs in each region.
- · Realme’s mid-premium success in India: The company has seen significant growth in India’s mid-premium smartphone segment, with their Number and GT series leading the charge. This segment has grown a substantial 27% year-over-year.
- Realme CEO, Sky Li, is set on growing the company’s presence in the mid-range to premium phone market in India. This year, they’ve already achieved success by grabbing the number three spot in the Rs 20,000-Rs 30,000 price segment. To solidify their position, Realme is investing heavily in India’s tech sector. They’ve even opened a dedicated technology institute there to develop a complete ecosystem for their products.
- This Bets on 5G and Offline Sales for Growth in India
- Realme CEO Sky Li sees 5G smartphones and a stronger offline presence as key drivers for the brand’s sales in India this year. Their latest flagship, the Realme GT 6T powered by the Snapdragon 8s Gen 3 chip, exemplifies their commitment to 5G.
- Aiming to capitalize on an expected market recovery, Realme has set an ambitious target of selling 10 million smartphones in India for 2024. They project that 7 to 8 million of these will be 5G models. This comes on the heels of surpassing a major milestone – 100 million total smartphone shipments in India since the company’s launch in 2018.
Realme GT 6 Now Available for Pre-Order in India
Starting at Rs. 40,999, the Realme GT 6 is here! This powerful phone comes in three configurations:
- 8GB RAM + 256GB storage (Rs. 40,999)
- 12GB RAM + 256GB storage (Rs. 42,999)
- 16GB RAM + 512GB storage (Rs. 44,999)
Choose from Fluid Silver or Razor Green to match your style.
Also read : Xiaomi 15 Rumored to Offer Powerful Battery in Slim Design
Pre-orders are open now on realme.com and Flipkart until June 24th at 11:59 PM. Don’t miss out on these exciting deals:
- Up to 6 months of free screen damage protection
- Rs. 4,000 instant bank discount with select cards
- Additional Rs. 1,000 exchange bonus
