Mamaearth’s stock price soared 20% to a record high on Thursday after the company released its first quarterly earnings report since going public.
Honasa Consumer, the parent company of popular digital skincare brand Mamaearth, delivered a strong financial performance in the second quarter of fiscal year 2024 (Q2FY24). The company’s net profit doubled from the same period last year to reach ₹30 crore. This impressive growth was accompanied by a 21% increase in revenue from operations, which amounted to ₹496 crore.
Mamaearth’s robust performance is a testament to its continued success in the fast-growing Indian beauty and personal care (BPC) market. The company’s focus on digital-first marketing and its commitment to using natural and toxin-free ingredients have resonated with Indian consumers, particularly millennials and Gen Z.
Looking ahead, Honasa Consumer is well-positioned for continued growth. The company plans to expand its product portfolio, launch new brands, and increase its presence in international markets. With its strong financial foundation and innovative approach, Honasa Consumer is poised to become a leading player in the Indian BPC industry.
The D2C unicorn’s revenue growth was nearly four times faster than the median growth of the FMCG industry in the first half of FY24.
Honasa Consumer has achieved remarkable growth and profitability, outpacing the FMCG industry by a significant margin. Our business has expanded by 33% year-over-year in the first half of FY24, which is 3.8 times the median growth rate of FMCG companies in India,” stated Varun Alagh, Chairman and CEO.
Honasa Consumer maintains an efficient working capital cycle with a negative working capital of minus 5 days in H1FY24. The company’s offline distribution network has expanded considerably, growing by 47% year-over-year to reach 1,65,937 outlets.
Honasa Consumer’s Q2 EBITDA exceeded analyst expectations, growing 53% year-over-year to ₹40 crore. This impressive growth was driven by margin expansion, with revenue in line with estimates.
Honasa Consumer’s EBITDA margin soared to a record high of 8.1%, expanding by 170 basis points year-over-year. The company delivered a strong performance on both topline and margin fronts in the second quarter, according to foreign brokerage Jefferies.
Jefferies acknowledged that there was a slight slowdown in growth from the first quarter, but attributed this to a recent ERP changeover. The brokerage firm maintained a positive outlook on Honasa Consumer, highlighting the company’s robust first-half growth of over 35%.
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New brands are gaining traction, with Dr. Sheth becoming the fourth brand to surpass an annualized revenue run rate of ₹1.5 billion. Mamaearth also maintained its growth momentum in the first half of the year. Management expressed confidence in both growth and margins going forward.
